This months ELLE, time warp GUCCI and CHANEL advertising??

This months issue of ELLE seems to be very retro and bursting with colour, including the collections.
 Flicking through the pages past Diors' bold purple jacket, the heavy patterns and textures from Chanel there was one page in particular that stuck out the most.
And that was the leather on leather ensemble by Gucci.

(Leather on leather ensemble on the right)

The colour hasn't exactly shown properly on my camera due to the lighting in the room but too describe it, the shade of green just works phenomenally well against the brown which is pair with the bag in the same shade but made with different leather. The style it self is very retro and the colours fit perfectly well with the era of style, it looks as though Gucci has updated the 60's style by showing softer tones of colour rather than the harsher tones we are used to.

Keeping with the trend that went on during the era they've presented garements paired with accessories and shoes in the same tone, some have been kept plane whilst others have patterns and textures like the image shown to the right.

Another thing that I wanted to mention was the Chanel advertising that was presented in ELLE. It did take me a while to understand what was going on but I will let you see for yourself.

Have you figured it out yet??

The hands on the watches matched the photographs in the left. 

This is probably one of the few best ways to promote and advertise, it's clever, creative and the black and white against the watches? It just goes well and intertwines with each other. They work as a positive and negative!

Not as 'love' and 'hate' But as negative imagery. What I mean by this is when you take a photograph using a film camera and you develop it it comes out black and white, this being a positive image. To create a negative image you place a piece of photographic paper underneath the original and blast the light for about 30 seconds to a minute depending how dark the photo is and you will end up two photos that are of the same image but the complete opposite!

It will appear black and white but a way to describe the outcome of the two would be:

Positive - Black background and white objects.

Negative - White background and black objects

The complete opposite of each other!

The negative and positive may not have been intentional but it may be as well but it's just something that I've noticed.