This months ELLE, time warp GUCCI and CHANEL advertising??

This months issue of ELLE seems to be very retro and bursting with colour, including the collections.
 Flicking through the pages past Diors' bold purple jacket, the heavy patterns and textures from Chanel there was one page in particular that stuck out the most.
And that was the leather on leather ensemble by Gucci.

(Leather on leather ensemble on the right)

The colour hasn't exactly shown properly on my camera due to the lighting in the room but too describe it, the shade of green just works phenomenally well against the brown which is pair with the bag in the same shade but made with different leather. The style it self is very retro and the colours fit perfectly well with the era of style, it looks as though Gucci has updated the 60's style by showing softer tones of colour rather than the harsher tones we are used to.

Keeping with the trend that went on during the era they've presented garements paired with accessories and shoes in the same tone, some have been kept plane whilst others have patterns and textures like the image shown to the right.

Another thing that I wanted to mention was the Chanel advertising that was presented in ELLE. It did take me a while to understand what was going on but I will let you see for yourself.

Have you figured it out yet??

The hands on the watches matched the photographs in the left. 

This is probably one of the few best ways to promote and advertise, it's clever, creative and the black and white against the watches? It just goes well and intertwines with each other. They work as a positive and negative!

Not as 'love' and 'hate' But as negative imagery. What I mean by this is when you take a photograph using a film camera and you develop it it comes out black and white, this being a positive image. To create a negative image you place a piece of photographic paper underneath the original and blast the light for about 30 seconds to a minute depending how dark the photo is and you will end up two photos that are of the same image but the complete opposite!

It will appear black and white but a way to describe the outcome of the two would be:

Positive - Black background and white objects.

Negative - White background and black objects

The complete opposite of each other!

The negative and positive may not have been intentional but it may be as well but it's just something that I've noticed.

V&A The Glamour Of Italian Fashion

Last week I had the opportunity to go down to London for five days for a holiday, exciting right??

Anyway on my trip I managed to get lost for about three hours on the tube (as you do) and I stumbled across the V&A museum. Seeming as the museum that I originally wanted to go had a massive line out of the front I thought 'Why not!' 

Baring in mind I wasn't aware that the glamour of Italian fashion was taking place in the museum that I was going to.  So as I went in I did get one hell of a surprise. 

There were multiple parts of the museum that displayed so many areas of fashion, sculptures, drawings, continental fashion from Asian to Africa to Europe and they also went off into their own studies. This would lead to looking further into oriental designs and historical armour.

There was also an area that displayed the history of fashion starting from the very end of the line to the latest updates. There were displays of Prada, Gucci and Christian Dior, they also displayed an original copy of Vogue from 1927.

Now to the exhibition!!! It was so beautiful no words could describe. There was everything to anything! It displayed Italian fashion from the very end of war to present, showing designs from both women and mens to show the quality and the materials the journey that the designs have gone through through a period of time.

The exhibition opened up with telling the history of Italian fashion, opening up with Sala Bianca's catwalk that was held in Florence. 

There were so many ensembles on display from Valentino to Gucci and Dolce & Gabbana to Fendi.

The way that some of the ensembles that were displayed were so creative. Some were positioned in a catwalk style, showing the designs on a walk way with lighting focusing on just the walk way. There was also a big screen at the back of the walk way that shown other designs and models that have worn these designs. There was also a voice over that was telling us information about what was being displayed.

Further on in the exhibition there was displays of tailoring.

 

Man's wool coat by Carlos Palazzi, A/W 1969/70

This showed mainly mens but it did however show a women's vision in the same style as the one displayed here. They also displayed on of JFK's suits that he had once worn.

Also!! At the gift shop I was able to purchase a pair of Emilio Cavallini tights. I already have 2 of his tights at home but these were by far one of my favourites of his. They are black and white striped at the back and to the front they seem to join into a square spiral design which i thought was interesting.

Over all on the experience I thought it was absolutely amazing.

It did cost money but thankfully I was able to get a student discount which was roughly £6 pound.

The exhibition is still on till the 27th of July so if you're interested then you better get there now!